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Disney & Amazon Advertising Units Team Up: “We’re Breaking Down Traditional Barriers Between Content And Commerce”
The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.
The initiative was announced at Cannes Lions, a day after Amazon’s DSP also forged a major pact with Roku, giving advertisers access to more than 80% of U.S. connected-TV households. By connecting Disney’s premium content with Amazon’s deep consumer understanding, we’re creating advertising that works better for everyone – brands reach the right audiences, publishers maximize their inventory value, and viewers see more relevant ads.” That knowledge has helped us move the needle for our clients and deliver better results–and this integration raises the bar for the wider industry.”
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