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DirecTV to Launch Free, Ad-Supported Streaming Service Next Month
DirecTV announced plans to launch MyFree DirecTV, a free, ad-supported TV streaming service with 'Duck Dynasty' reruns, Fox Weather, and more.
“We’re laser-focused on strengthening our investment in this area as we empower our advertising clients to reach new audiences with targeted and contextual solutions and innovative ad formats.” Earlier in his career, Rees was chief marketing officer and GM of FAST Studios and worked for Pop TV, Participant Media and IFC. “Kent is an experienced leader who knows the ins and outs of the FAST market and will be an integral part of the leadership team dedicated to creating a unique consumer experience,” said Vikash Sharma, DirecTV’s head of product.
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