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DirecTV Gives Subscribers Choice to Cut Local Stations
DirecTV offered its subscribers the option of cutting local stations from their programming plan, a move that is likely to generate controversy
DirecTV said subscribers could test out the feature by cutting local stations in the summer, when most TV networks show repeats in primetime, and start watching them again in the fall — coincidentally, when the NFL season kicks off. “Consumers have been voting with their wallets for years that pay TV — as currently constructed — is tooexpensive and restricts their choices,” said Rob Thun, DirecTV’s chief content officer, in a statement. The maneuver represents the latest pushback from the nation’s content distributors, who have grown concerned about the amount of premium video entertainment that has moved to streaming hubs, which are sold directly by companies such as Walt Disney Co., NBCUniversal and Warner Bros.
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