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DirecTV Customer Defections Not “Immaterial” Exec Says Amid Disney Blackout – “The Annoyance Factor Is Very High”
DirecTV marketing chief said the video provider is losing customers in its carriage fight with Disney but long term changes are needed to keep the industry viable amid rapid change.
DirecTV ‘s chief marketing officer Vincent Torres acknowledged today that the satellite video distributor is losing customers in a battle with Disney but believes it will “claw back the losses” later. In the short term, we were offering a very rich credit to customers that are impacted, and that may never be enough for someone who is annoyed that that they can’t watch their college football game over the weekend,” he told investors at the Goldman Sachs media conference. That is more contentious than any dispute over economic terms, Torres said, given the shifting landscape for linear television as viewership declines and costly pay TV bundles push more customers away.
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