Get the latest gossip
Digital Media to Claim Growing Share of Asia Pacific Advertising Market – Study
Digital media is to claim a growing share of the Asia Pacific advertising market, with retail media a front-runner, says a new study.
The advertising market in the Asia-Pacific region is poised to grow by 5.1% in the current year and at an average 4% through to 2029, when it would reach $290 billion. Seven markets – China, Japan, India, Australia, Korea, Indonesia, and Vietnam – will drive the sector’s growth, contributing nearly $50 billion in incremental revenue between 2024 and 2029. “The industry’s future is intrinsically linked to the rising adoption of commerce, connected TV, and premium AVOD, alongside the persistent dominance of UGC/social video platforms.
Or read this on Variety
