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Diddy's music sees whopping increase in streams amid sex trafficking arrest and viral 'freak-off' claims


Luminate, an industry data and analytics company, reported an 18.3% increase in on-demand streams of Diddy's music in the week he was arrested in comparison to the week prior.

Diddy's music has seen an increase in streams since the rapper was arrested last week on sex trafficking and racketeering charges. After a documentary about R Kelly accused the R&B singer of sexual misconduct involving women and underage girls, his numbers nearly doubled. The Hollywood Reporter compared the periods of time directly after Cassie filed her bombshell lawsuit against him in November 2023 to the release of the video in May 2024.

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