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Diddy Settles Racism Lawsuit Against Diageo Over Tequila Partnership
The deal will end a case in which the rapper claimed the liquor maker “typecast” his DeLeón tequila brand and treated it poorly “because he is Black.”
Sean “Diddy” Combs and alcohol giant Diageo reached a settlement Tuesday to resolve a lawsuit over their soured tequila partnership, ending a bitter legal battle that saw the embattled hip-hop star and mogul accuse the company of racism. “These allegations are nothing more than opportunistic attempts to garner press attention and distract the court from the fact that plaintiff’s breach-of-contract claim is entirely without merit,” the company’s attorneys wrote. Diageo demanded that the case be sent to private arbitration, citing a provision in Diddy’s partnership contract that they said required such disputes be handled out of court.
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