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Did Trump Stump the Music Business?
After Donald Trump won the U.S. presidential election this week, the music business may need to change its tune to reach consumers.
The dominant mood among people I know is shock at the scale of Donald Trump ’s victory — most expected a race so close that ballot-counting would continue all week — and an unsettling feeling that the U.S. is not the country we thought it was. Some of the biggest musicians in the world also supported Kamala Harris — Taylor Swift, Beyoncé, Ariana Grande, Sabrina Carpenter — as did most music executives. The idea that it’s controversial just to endorse Trump, without echoing any of his uglier rhetoric, means turning one’s back on more than half of American voters.
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