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Dick’s Sporting Goods Gets Creative With Holiday Marketing Campaign Starring Simone Biles, Chris Paul, Dak Prescott in Decorating Competition
Dick’s Sporting Goods holiday marketing gets creative with decoration competition starring Simone Biles, Chris Paul, Dak Prescott and Quinn Ewers.
Dick’s Sporting Goods, with the help of Simone Biles, Dak Prescott, Chris Paul and Quinn Ewers, launches a holiday campaign produced in partnership with Bolded, OBB Media ’s recently announced branded content division. “The opportunity for Texas customers to see, touch, and experience the designs of their favorite athletes in Dick’s stores across the state after seeing it in the content distributed wide is what makes this 360-degree strategy so meaningful. The shorts show off the decorating skills of each athlete as they festoon Dick’s stores in the Texas cities they call home: Olympic gold medalist and gymnastics icon Biles in Houston, Cowboys’ quarterback Prescott in Dallas, San Antonio spurs’ star Paul in his team’s home city and University of Texas QB Ewers, who gets an assist from UT alum and football fan Matthew McConaughey, in San Antonio.
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