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Dial Acorn for (Cozy) Murder
How one streamer made a name for itself by delivering a very specific (and often British) kind of television.
While AMCN is hardly a Netflix- or even Comcast-size conglomerate, it does boast a powerful portfolio of cable and streaming platforms (AMC, IFC, Sundance, We TV, and BBC America) that reach many of the same viewers who might be interested in Acorn. AMCN execs wisely kept in place key members of Acorn’s content team, including senior VP of programming Don Klees, but they quickly began using their linear assets to market and promote their newly acquired niche streamer. I remember a couple years back, some friends of mine, they were traveling somewhere and they stayed at a hotel where Acorn TV was an option, and they just totally randomly started watching London Kills.
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