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Despite Success Of ‘Squid Game’, Koreans Are Choosing YouTube Over Netflix – Report
South Koreans are choosing YouTube over Netflix despite success of 'Squid Game', according to Digital-i, which also examined Jake Paul vs Mike Tyson.
“YouTube has become an integral part of how younger audiences consume content,” said Digital-i Chief Analytics Officer Matt Ross. Digital-i’s latest Trend Report titled “Evolving Streamer Strategies” did shine a light on how the SVoDs’ push into ads and live sports is reaping rewards. The biggest Netflix subscription driver in the final quarter of last year was the Jake Paul vs Mike Tyson fight, according to the report, which was watched by 457,000 new subscriber accounts, just ahead of Squid Game Season 2 on 410,000.
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