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Desperate Howard Stern ordered staff to set up fake Twitters to deceive A-lists guests into appearing on show
The radio icon directly encouraged staffers to pretend they were fans of the show in an effort to encourage celebs appear on the program as its relevancy diminished.
A seemingly-panicked Howard Stern encouraged his employees to create fake Twitter accounts in a 2013 astroturfing effort to hype his satellite radio show to A-listers he wanted as guests, amid declining relevancy and cultural cache. His decision to stop ceased booking regular guest and shock comic Gilbert Gottfried - years before his death in April 2022 - highlighted the rashest of changes implemented by the radio staple after the show was reorganized by efficiency expert Marci Turk. Admitting that the public was 'forgetting' about the show - years after popular comics Jackie Martling and Artie Lange departed - Stern asked his employees to create fake Twitter accounts in an effort to portray the program as being culturally relevant in 2013
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