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De La Rose, Whatuprg & More Emerging Latin Artists on Our Radar
Every month, Billboard editors spotlight a group of rising artists whose music we love. See our recommendation for February 2025.
With a pleasantly sweet, melodious voice, and clean and romantic lyrics, the artist born in Boconó, in the western state of Trujillo, has released singles including “Indecente” and “Casualidad,” in which he fuses regional Mexican music with urban rhythms. The artist born Yuberkis Gabriela Marie de la Rosa Bryan, from Puerto Rico, has gained traction with her provocative bilingual lyrics backed by her sugary, high-pitched vocals — while her sensuality navigates genres like reggaetón, trap and R&B. As of 2023, De La Rose has stacked up key collaborations, which include Jhayco (“3D”), Quevedo (“Amaneció”), Sech (“Gym Girl”), and Myke Towers (“Móntate Baby”), but it was the viral “Qué Vas Hacer Hoy” with Omar Courtz (2024) that ultimately made put her on the map.
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