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DDA Hires Two Executives, Launches New York Office


DDA has hired two new executives in its newly launched New York office.

He will be joined in Gotham by consultant Rachel Effendy, who started the boutique agency StrawberryWasabi and will contribute to DDA’s growth on the east coast as well as internationally. “Our ambition is to offer market-leading expertise and delivery across the world by incorporating all elements of creative marketing and strategic communications to deliver best-in-class, holistic campaigns,” the company’s president Neil Bhatt said in a statement on behalf of the DDA board. “Bringing in talent at the pinnacle of their disciplines such as Laura, Dan and Rachel is our signal of intent and we could not be prouder to be working with them to continue DDA’s exciting growth.”

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