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DC Chiefs On Exit Of Warner Bros Marketing Boss & How David Zaslav Has “Rallied The Whole Company Behind ‘Superman'”
At the DC Friday press conference, the studio division’s co-chiefs Peter Safran and James Gunn were asked to comment on the axing of Warner Bros. Global Marketing Czar Josh Goldstine and how that might impact affairs moving forward. Weeks after Warner Bros launched the studio’s most viewed trailer of all-time with Gunn’s Superman to 250M […]
Superman, (L-R) David Zaslav, James Gunn, and Peter SafranDC/Getty At the DC Friday press conference, the studio division’s co-chiefs Peter Safran and James Gunn were asked to comment on the axing of Warner Bros. At the same time, Warner Bros Discovery CEO David Zaslav has a Superman promotional blitzkrieg in the works, one similar to what the studio executed with Barbie across various silos of the conglom including plugs on Food Network and HGTV, those efforts yielding the studio’s highest grossing movie of all-time with $1.44 billion worldwide. You’ve all seen what can happen when Warner Bros Discovery gets behind a Barbie, a Beetlejuice, a Wonka or Kong, and that’s the way it’s being treated right now.”
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