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DAZN & BeIN Sports Secure Ligue 1 Soccer Rights In France Through Eleventh-Hour Deal Worth A Reported $540M
DAZN will broadcast Ligue 1 games in France after tying up a five-year deal worth a reporting €500M ($540M). BeIN Sports has also secured matches.
The deal is believed to cost around €400M per season and comes after DAZN picked up broadcast rights to top-division soccer in Italy, Spain and Germany. “Thanks to the unity of French football, we have reached two important agreements with DAZN and beIN Sports,” said Vincent Labrune, President of the LFP. “The negotiations were intense because we wanted to reach agreements that would meet the interests of all clubs and that would allow French football to continue its development and increase its attractiveness.
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