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Day 1 of a Truncated Upfronts Week: A Midtown Sprint, Not a Schmooze Marathon

Opening day of a truncated Upfronts Week was a sprint as ad execs and media buyers hustled through presentations from NBCUniversal, Fox and Amazon.

Thanks to Amazon’s maneuver, NBCUniversal moved an event built around Telemundo typically held on Monday evenings to Tuesday, where it is likely to bump up against an after-party usually put on by Disney. Disney, meanwhile, is holding a press event Tuesday morning to talk about ESPN that executives at Spanish-language giant TelevisaUnivision fear will siphon away journalists who might typically attend an upfront showcase it has planned in a similar time slot. After dispatching DJ Steve Aoki to entertain the pre-show audience with some clever mixing, Amazon started its showcase Monday night right at the time specified.

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