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Davido Partners With UnitedMasters to Launch His Own Label

Davido has started a record label with UnitedMasters, Nine+ Records, which will encompass multiple genres.

Stoute and Davido are clear that they won’t limit themselves to Afrobeats but will venture into the realms of hip-hop, R&B, Latin, country and more, casting a wide net for new talent. According to Stoute, it didn’t take much convincing: He sold Davido on the possibilities of building a label reminiscent of the hard-nosed rap imprints he witnessed first-hand in the ’90s and ’00s. “There’s such a big opportunity globally and I see him as an entrepreneur that could build the next Bad Boy, the next Death Row and the next label that has significant impact like a Cash Money,” Stoute says.

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