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Dates Announced for SXSW London Debut
The event will happen June 2-7 in the Shoreditch neighborhood and offer not just "a series of performances, but like you're experiencing culture."
As the gears get turning, the event has also announced new hires Clare Barry, the former marketing director of Cannes Lions; writer and film programmer Anna Bogutskaya; and artistic curator Beth Greenacre. According to its booker Adem Holness, a London native, the event will also emphasize the city’s many cultures while working to connect artists and industry workers from local scenes with international audiences and potential partners. The event will also incorporate broader European perspectives, with Holness and his team focused on programming that highlights “the cutting edge of music and culture in Europe and beyond.” As such, he adds, the goal is to “make sure our neighbors and friends feel like they’re a big part of what we’re trying to do.”
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