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DARUMAS, Latin Mafia, Ambik & More Emerging Latin Artists On Our Radar
Here are the emerging Latin artists that the Billboard Latin & Billboard Español editors are listening to this month and should be on your radar.
DARUMAS, who already opened a show for Argentine pop star Emilia, is signed to Sony Music Latin for recordings; Walter Kolm Entertainment for management; TBA Agency for touring; and FRAZES CREATIVE for publicity partnerships. Why They Should Be on Your Radar: While the Tejano music scene has seen the rise of acts like Grupo Frontera and the enduring legacy of icons like Intocable, the presence of female Tejana artists has been notably scarce since the days of Selena on a mainstream level. She began gaining a steady following since her 2023 EP, Historia de una Amor, featuring corridos tumbados-infused “Arrepentida,” and the ballad kiss-off “Marchate.” Her forthcoming single “Slo Tú BB” (out May 3) is a cumbia delight over sultry R&B vocals, echoing the footsteps of her Tejano predecessors.
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