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Cruz Beckham splits from talent firm after Posh and Becks resist plan to allow him to just use his first name
Tap Management wanted Cruz Beckham to be known just by his first name - but his parents resisted the plan, The Mail on Sunday can reveal. They parted ways in January.
The firm did eventually relent over the use of his surname, but it also found its plans for Cruz would occasionally clash with Brand Beckham events, including football matches and fashion shows. Insiders say the final straw was when Victoria Beckham scuppered Tap's scheme for him to go viral singing in down-at-heel London pubs. But a few weeks later Victoria filmed Cruz singing The Beatles' Come Together at Fitzrovia's Lore Of The Land pub, owned by Guy Ritchie.
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