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Crunchyroll’s Mitchel Berger Talks ‘Infinity Castle’ Rollout & How Anime Is Boosting Theatrical Worldwide
Crunchyroll theatrical distribution chief also explained how anime is bringing audiences back to cinemas in several parts of the world.
Infinity Castle, the first film in a trilogy continuing the Demon Slayer franchise, is scheduled for release in Japan on July 18 via Aniplex, followed by select Asian territories through Sony in August. The 2020 instalment in the franchise, Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train, grossed more than $500M worldwide, one of the first films to jumpstart box office after the cinema closures of the pandemic. Speaking to Deadline on the sidelines of the panel, Berger expanded on Crunchyroll’s other offline activities – conventions, concerts and collectibles, with the latter including popcorn buckets, tickets and posters – which are all becoming key components of anime fandom beyond watching films on the big screen.
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