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Crunchyroll makes the case for Anime in Theaters to CinemaCon crowd | Theaters owners may not understand the genre, but they perked up when senior VP Mitchel Berger told them how much the anime industry is worth: $37 billion

Crunchyroll dropped by CinemaCon to make the case why anime should be a big part of theaters' plans on the big screen.

It was a wake-up moment for the Caesar’s Palace Colosseum’s worth of local and regional exhibitors who hold little interest in the Japanese art form adapted by manga but are all looking for ways to make yen. Step 1: Remind theater owners they already know the Sony-owned Crunchyroll from its “ Demon Slayer ” and “Dragonball” franchises, as well as Makoto Shinkai’s 2023 critical darling “ Suzume.” The full-throated support came from the arena’s upper levels, where there were some very enthusiastic fans in the press section — especially that one guy who really likes “Fruits Basket.” Good for media coverage, but perhaps not for screen count.

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