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Critical Content Strikes First-Look Deals With ITV Studios France & Belgium’s Be-Entertainment
Critical Content has struck deals with ITV Studios France and 'Destination X' firm Be-Entertainment in Belgium.
Jenny Daly’s entertainment producer has struck deals with ITV Studios France and Belgium’s Be-Entertainment as it begins a strategic effort to expand its business worldwide. Critical will look to use ITV Studios France and Be-Entertainment’s local relationship to funnel formats such as Catfish, Celebrity Game Face and Reese Witherspoon’s Get Organized with the Home Edit into their territories. “We are delighted to be working with the Critical Content team bringing their new format creations to French viewers,” said Lachkar, CEO of ITV Studios France.
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