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Critical Content Signs First-Looks With Warner Bros International Television Production Australia & Dubai’s Blue Engine Studios
Critical Content has signed first-look deals with Warner Bros International Television Production Australia and Dubai's Blue Engine Studios.
U.S.-based Critical has been striking the international agreements this year as part of a push to land formats such as Catfish and Celebrity Game Face homes in new territories and find overseas shows that could come back to the States, as unscripted producers seek to navigate through a tough global market. Michael Brooks, WBITVP Australia’s Managing Director, said: “Critical Content has some of the most innovative new formats globally, and excellent relationships with some of the world’s most engaging talent. WBITVP Australia has a proven history of creating hit international formats with a distinctly Aussie flavour, and we’re excited about the prospect of expanding on that through our partnership with Critical Content.”
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