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Critical Content Boss Jenny Daly Talks Going Global, Prepping Formats With ‘Physical: 100’ Team & Rebooting ‘Storage Hunters’ As Firm Strikes Deal With Germany’s Leonine
Critical Content is moving into the next phase of an international formats strategy after closing a deal with German powerhouse producer Leonine Studios.
EXCLUSIVE: Critical Content, the company behind shows such as MTV’s Catfish and NBC’s CelebrityGame Face, is moving into the next phase of an international formats strategy after closing a deal with German powerhouse producer Leonine Studios. Daly said that Critical was looking forward to “tapping into their well of incredible talent” and “working together to bring new formats to life”, while Jochen Köstler, Leonine’s EVP Non-Fiction said the deal would “not only broaden our positioning but also provide exclusive access to exciting IP, aligning with our key strategic goals”. She added that she wants to take advantage of owner SK Global’s reach in the scripted TV and feature world – the business is behind movies such as Anyone But You, starring Sydney Sweeney and Glen Powell and Crazy Rich Asians and series such as Netflix’s Delhi Crime.
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