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Cricket Media Acquires Sensical, A Kids Streaming Service Backed By Common Sense Networks
Cricket Media, the children's media company best known for its namesake print magazine, has acquired majority control of kids streaming outlet Sensical.
Under the deal, which has formally closed, Common Sense Networks will hold a significant minority stake in Cricket, a person familiar with the transaction told Deadline. Discovery has been trimming animated production aimed at kids, shifting resources to Adult Swim and more grown-up fare, and also winding down a distribution deal for Sesame Street on HBO and Max. Sensical, which is powered by the long-established, parent-based content evaluation system of Common Sense, seeks to offer an environment for kids media that is expressly for ages 2 to 12.
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