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Cricket Dominates As Indian Premium Streaming Market Makes $1B In H1 2024 — Study
India‘s premium streaming market generated $1.04B in revenues in the first six months of 2024, according to research, with cricket driving the market. Driven by advertising and subscription, revenues were up 38% from the $to 760M bagged in H1 2023, a report from AMPD, the digital measurement platform owned by Media Partners Asia. Sports, especially […]
Disney+ Hotstar and Jio’s parent companies are set to merge in India, meaning the new group will be market leader by an event greater extent when under the services are under the same roof. Both streamers have cricket rights to the likes of the Indian Premier League and ICC World Cup, and this was believed to be behind an India business watchdog demanding “voluntary modifications” to be undertaken to get the full go-ahead for the merger. MPA India Vice President Mihir Shah predicted “subscriber growth momentum will continue in 2H 2024, driven by aggregation and deeper partnerships with telcos, pay-TV operators, and OEM [original equipment manufacturer]s. In addition, with the onset of the festive season, advertising spending should be robust in Q4 2024.
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