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Creepy Nuts’ ‘Bling-Bang-Bang-Born’ Is in the Global Spotlight: Here’s Why
Creepy Nuts' new song "Bling-Bang-Bang-Born" is blasting its way up the charts -- not only in Japan, but on a global scale.
But the reason “Bling-Bang-Bang-Born” became such an breakout hit can be attributed to the fact that in addition to its link to a popular anime title, it became a TikTok favorite where non-anime fans could share the song, combined with the element of dance, which has strong distribution potential. The aforementioned NewJeans’ “Super Shy” and LE SSERAFIM’s “Eve, Psyche & The Bluebeard’s wife” were also popular dance challenges on TikTok, and the viral snippets featured short rhymes in the lyrics or refrains of the same word, not limited to the songs’ hooks. After making an unexpected, yet understandable impact on a global scale with their first release of 2024, Creepy Nuts followed up with another Jersey club-infused track called “Nidone” (“Back to Sleep”) on Jan. 27, which is being featured as the theme song for the time-traveling drama series Futekisetsu nimo hodo ga aru!
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