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Credible science or false claims: calls for more regulation of beauty products
Consumers need to be able to distinguish between innovative products and marketing hype, say experts
Lyma’s founder, Lucy Goff, whose company boasts its products are based on scientifically backed breakthroughs, says there has long been a fascination with longevity since Greek mythology and recent technological innovations can help improve how the body works. Timothy Caulfield, a research chair in health law and policy at the University of Alberta, coined the term “scienceploitation” to describe how brands borrow language from emerging areas of science to market unproven products. Dr James Kinross, a senior lecturer in colorectal surgery and consultant surgeon at Imperial College London, says “most supplements that allege to target the microbiome, don’t.” He added: “Having said that, there is lots of good evidence for pro, pre and synbiotics, the problem is accessing this information to make helpful decisions.”
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