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Creative Tool Makers Tout AI Innovation, Sidestep IATSE Job Security Concerns at IBC
Exhibitors touted AI-driven creative tools at the International Broadcasting Convention.
Exhibitors touting AI-driven creative tools at the International Broadcasting Convention, which wrapped earlier this week in Amsterdam with a reported 45,000 attendees from 170 countries, struck a delicate balance in their messaging. And while IATSE managed to make deals with the AMPTP while avoiding further work stoppage, their latest contract underscores the uncertainty surrounding what impact AI might have on jobs including those of editors, sound pros and art directors. Meagan Keane, principal product marketing manager for Adobe Pro Video and a former documentary filmmaker, stated, “My perspective is jobs are going to change.
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