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Creative Duo Behind Dead & Company and U2’s Sphere Residencies on Why Vegas Venue Demands a ‘Brave Performer’
For their Sphere residencies, both U2 and Dead & Company turned to the British creative agency Treatment Studio.
Beginning in late May, the band – comprised of founding Grateful Dead members Bob Weir and Mickey Hart, alongside John Mayer, Oteil Burbridge, Jeff Chimenti and Jay Lane – has delivered a series of three-night runs, each without song repeats and featuring a rotating carousel of visuals ranging from diaristic photo collages to abstract technicolor animations. “The whole concept came from John,” he explains of the show, which begins and ends at the Dead’s late-’60s home on 710 Ashbury Street in San Francisco and, in between, transports audiences to distant psychedelic realms as well as historic venues from the band’s past. Such a strong concept, it turns out, that Dead Forever was still adding to its robust stable of visuals –which already included core pieces like the San Francisco liftoff and touchdown, created by famed Bay Area agency Industrial Light & Magic, and a pastoral, paint-by-numbers world designed by London company Art & Graft – as late in the residency as its penultimate weekend.
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