Get the latest gossip

Crayola Studios and Hallmark Reviving Rainbow Brite for New Generation With Film, TV Project

Neal H. Moritz and Toby Ascher at Original Film are developing a theatrical Rainbow Brite project, while children and family entertainment company Cake has boarded a small-screen series.

The once-popular kids franchise is being resuscitated by Crayola Studios and Hallmark with grand plans for a feature film and TV series that would likely bring the superhero tot, Starlite the horse and a kaleidoscope of colors to screens big and small. Molly Ringwald played the Dark Princess, while Marcus Toji, Mark C. Hanson, Alexandra Krosney, Cam Clarke, Todd Bosley, Evan Cooper and Mariana Flores rounded out the voice cast. Added Hallmark executive vp and chief culture and strategy officer Sabrina Wiewel: “In this milestone year for Rainbow Brite, we are thrilled to be working with Crayola Studios, Cake and Original Film on this vivid reimagining of the beloved brand.

Get the Android app