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Cox Media Group Orlando Relaunches Éxitos 96.5 as HITS 96.5, a Hybrid of Spanish & English-Language Music
Orlando radio station Éxitos 96.5 relaunched as HITS 96.5, a hybrid of Spanish and English-language music by Adele, Shakira and more.
“As Central Florida continues to grow, our community has asked for a station like HITS 96.5, and we’re proud to deliver this exciting new brand on the largest broadcast signal in the Orlando market.” “We’re thrilled to bring Hispanics in Orlando the music they grew up with from the ’80s, ’90s and today, but with on-air personalities speaking to them in Spanish,” added Raymond Hernandez, who joined the station two years ago and is now director of branding & programming at the new HITS 96.5. Earlier this year, iHeartMedia adopted this hybrid format for its stations in Miami and other cities in Florida, introducing Magic 100.1 (formerly Hot AC Y100.1) in Fort Myers.
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