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Courteney Cox Says Daughter Coco, 20, Helped Create Her Brand's Look: ‘She Gives Great Advice’

Courteney Cox says she’s taken inspiration from her daughter, Coco, when crafting her home-care brand’s aesthetic.

The actress, 60, was asked whether her daughter, Coco Arquette, as a member of Gen Z, has given her any guidance on how to run the brand's social media, during a talk at the Inc. 5000 45th Annual Conference & Gala. “When making the mood board for Cocomoi, I told her the idea of what I wanted,” Cox recalled, explaining that she thought it should look “green and wet and woodsy.” Cox said she mixed the fragrance, which includes notes of coconut, pepper and cedarwood, at a perfumery before asking her daughter to weigh in on the final product.

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