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Country’s New Era: Shaboozey, Beyonce and Morgan Wallen Sway Genre’s 2024 Growth
Country music consumption in 2024 was dominated by the streaming of music by Shaboozey, Beyonce, Morgan Wallen and others, according to Luminate.
Luminate’s 2024 year-end report, released Jan. 15, showed country expanding in the United States and growing significantly in foreign markets as well. The report also underscored the genre’s growing footprint in nontraditional demographics, with Beyoncè ‘s Cowboy Carter ranking as the year’s top-selling country album, and finishing No. Subscribe to Billboard Country Update, the industry’s must-have source for news, charts, analysis and features.
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