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Country Thunder Festivals President Troy Vollhoffer on the Brand’s Expanding Success
Troy Vollhoffer, who leads the Country Thunder brand of six multi-day festivals, discusses the brand's expanding success.
Vollhoffer tells Billboard his money from playing hockey “allowed me to have the capital to invest into theatrical equipment, a lighting system,” which he used to launch Premier Global Production in 1986. By the time Wallen headlined three Country Thunder festivals in 2022 — Arizona in April, Wisconsin in July and Florida in October — his 2021 breakout set Dangerous: The Double Album had become the No. “I’m pretty fortunate to be able to compile great lineups, and that’s from relationships — but it’s getting a little bit harder now,” he says, also adding that the exchange rate hits hard with the Canadian festivals.
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