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Country Music Awards Shows Are in a Texas State of Mind
Both CMT and the Academy of Country Music are bringing their annual awards shows back to Texas this year.
In exchange, awards producers showcase the genre’s talent in one of country’s primary markets, where the fan base hasn’t gotten jaded — as it might in Nashville or Los Angeles — from regular proximity to multi-artist events. “It’s packed to the ceiling, and the fans were wild and crazy and danced the whole time,” ACM CEO Damon Whiteside recalls of last year’s show, which featured co-hosts Garth Brooks and Dolly Parton. The mainstream country community “still [doesn’t] recognize this fully,” says T3R event coordinator Tami Millspaugh, who also markets to red-dirt programmers through her Fort Worth-based company, Texas Record Chick Promotions.
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