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Could Taylor Swift Move the Needle on Already-Massive Super Bowl Ratings?
The sporting event already attracted 113 million viewers last year.
Not even statisticians know, but the scenario could play out Feb. 11 if Swift’s boyfriend, Travis Kelce, and the Kansas City Chiefs win their playoff game this weekend. Her televised omnipresence at Chiefs games led to a 400% sales hike in Fanatics’ Kelce jerseys on a single day and an additional 2 million female viewers for Sunday Night Football in early October, according to The Hollywood Reporter. Should Kelce and the Chiefs (and Swift) make it to the Super Bowl, Porter predicts the hype-filled run-up week to spotlight their romance, as opposed to more conventional football drama about tight-end positioning, defensive formations or, say, Eminem.
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