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Could Super Bowl LVIII Set A Viewership Record? Why Chiefs-49ers Rematch With Taylor Swift In The Stands Could Draw Biggest Audience Ever
After a record year for the NFL, the 2024 Super Bowl has the potential to break a viewership record -- and Taylor Swift won't hurt its chances.
Given the league’s fairly incremental gains during the regular season, Super Bowl LVIII is unlikely to blow that audience out of the water, but it could inch past it to claim the crown. Deadline previously dug into why this season was so stellar for the NFL, and there are several factors including close, well-matched games and growing star power among players and their inner circles. As illustrated below, TV Viewership has ballooned at basically any event Swift has attended over the past year, including the Grammys, the Golden Globes, and even her small cameo on Saturday Night Live to introduce Ice Spice.
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