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Could A Price Hike Be Coming To Netflix Ad Tier? Co-CEO Greg Peters Doesn’t Rule It Out, But Says Execs “Love” Being “Lower”
Netflix's advertising tier could well see its price rise in the not-too-distant future, but Co-CEO Greg Peters says execs "love" being "lower."
Netflix ‘s 18-month-old advertising subscription tier could well see its price ($7 a month in the U.S.) rise in the not-too-distant future, but Co-CEO Greg Peters says execs “love” the strategic advantages of the current level. Across the streaming landscape, prices are rising steadily, with many of the players in the same neighborhood as Netflix recently leapfrogging it to higher entry points for customers. Netflix is barely two years into its pivot toward advertising, which was hastily unveiled in early 2022 as the company encountered major turbulence, shedding subscribers for the first time in a decade.
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