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Could A Nat Geo Series Become A Disney Theme Park Ride? Content Boss Tom McDonald Thinks So


National Geographic isn’t the first brand you think of designing a new theme park ride at Disney World but it’s a conversation that’s being had within the media conglomerate. Tom McDonald, EVP, Glo…

National Geographic isn’t the first brand you think of designing a new theme park ride at Disney World but it’s a conversation that’s being had within the media conglomerate. “I know this sounds outlandish but when I started, and I half meant it as a joke, one of the things I said was ‘Wouldn’t be great if one of our shows became a theme park ride at Disney World?’,” he said during a keynote session at the Realscreen event in New Orleans. He joked that this wouldn’t apply to Trafficked, its Mariana van Zeller-fronted documentary series that explores the complex and dangerous inner-workings of the global underworld, black and informal markets.

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