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Coronation Street bosses 'take new action to drum up funds' following rumours ITV soap is suffering from cash crisis
Soaring TV production costs and a collapse in advertising revenue are said to have put the future of the long-running soap in jeopardy and sparked a number of budget cuts.
Other unexpected items include lunch boxes, water bottles, tea ports, rain ponchos, bathrobes, beer glasses, ties and bean bag covers. 'Moreover, it enhances ITV's prospects for commercializing the Corrie brand, being a television company, they are likely to seek opportunities to license these trademarks to partners, generating revenue through royalties in the process,' they added. Both Corrie and fellow ITV soap Emmerdale run regular set tours in a bid to earn more cash while Weatherfield now has it's own EE shop in a 'product placement' deal.
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