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Coral bracelets and kitsch keyrings spell beginning of fashion backlash
Quiet luxury to be overtaken by souvenir-style accessories that ‘evoke joy’, say fashion experts
The facade is covered in vintage tiling and a retro awning while inside there is everything from fridge magnets to rolls of Kodak Gold film interspersed among Hindmarch’s classic raffia tote bags, and upcycled shirts by the London brand Pikol using Spanish souvenir glass cloths. Balenciaga’s latest it-bag, The Rodeo, comes adorned with a cacophony of charms, including a tasselled door key fob – evoking that sudden realisation that you forgot to return it on checkout – alongside garish dolphin- and heart-shaped keyrings – similar to those bought from a beachside stand to placate a child. I-D’s global editorial director, Olivia Singer, has made an all-black wardrobe featuring sharp silhouettes from Marc Jacobs and Alaïa her signature, but it’s a pair of cheap Eiffel Tower-shaped earrings bought from a merch stand in Paris that she wears the most.
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