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COP29: UK’s Biggest Broadcasters Commit To A Shared Measurement System For Climate Change Content

COP29: UK Broadcasters Unite To Track Climate Impact Of TV Content

EXCLUSIVE: With COP29 underway, a host of UK broadcasters have agreed on a method to measure the climate change impact of their on-screen content. That saw broadcasters make six key pledges including creating “content that helps everyone understand and navigate the path to net zero” and ensuring “these efforts are informed by the science.” “It is really significant because it will be the basis for so much more reporting,” Catherine Ellis, the first Head of Climate Content at Bafta’s sustainability org albert, told Deadline.

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