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Cool condiments: ‘little treat culture’ leading to boom in preserves and sauces
Social media, and specifically #CondimentTok, is fuelling trend, with everyone from Meghan to Heinz getting in on the act
Delli, an online retailer for independent brands, has doubled its condiment sales in the past year, with bestsellers including a £10 “croissant butter” and a £6.99 Malaysian Chinese chilli oil. Social media, and specifically #CondimentTok, is fuelling the trend, with users detailing recent sauce, chutney and pickle hauls and clever ways to put near-empty jars featuring eye-catching illustrations and punchy logos to use. Elsewhere, Chopova Lowena, a London-based fashion brand loved by Dua Lipa and Madonna has joined forces with Hellmann’s on a £1,770 handbag complete with pouch designed to fit a jar of mayo.
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