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Content Spend Set to Hike in Saudi Arabia, Nigeria, South Africa as a Golden Era of Unfettered Growth Evolves to More Intricate Market Saturation
Streamer evolution, ad surge, global expansion and changing content landscape broken down by Ampere Analysis at Göteborg’s TV Drama Vision.
An industry transition from its golden era of unfettered growth to a more intricate chapter of market saturation was analyzed in depth by Ampere Analysis ’ Guy Bisson on Tuesday, during the first day of the Göteborg Film Festival’s TV Drama Vision forum. His drill-down, rich in detail and foresight, highlighted the strategic pivot to online advertising revenue which emerged as a growth linchpin, while the industry concurrently navigates geography, demography, and the creation of content that chimes with both. Overall, the industry anticipates a 3-4% annual increase in global acquisition spending, a marked contrast to the erstwhile robust growth rates of 41% for scripted and 22% for unscripted content in 2019.
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