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Content Americas: 25% Attendance Hike, Market Caution, Brazil’s Bounce Back, Mexico’s Holy Grail and First News
Meanwhile, Kate del Castillo, Fabula-Fremantle and Zeta and Wattpad Webtoon dominate early news announcements.
Nearly two years after Netflix’s April 2022 reveal of its first subscriber loss in a decade – wiping more than $50 billion off its market cap in one fell swoop – there’s little evidence of a new largesse in global streamers’ content spend in Latin America. The Brazilian government is readying content investment quotas for streamers, no little thing when the country’s subscriber count could well be the world’s second highest for Netflix and HBO Max, Fremantle Mexico’s Manuel Marti notes. “Our ambition is to try to work with the best talent possible, betting on the ideas they generate almost independently of what we feel the market is asking for, just because it takes such a long time for a project to be developed,” says Gaumont TV’s Christian Gabela, citing Lucia Puenzo’s “Future Desierto” and Armando Bo.
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