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Consolidation, Profitability Challenges Face India Streaming Sector, Says Ormax Chief: ‘Indians Are Not Used to Paying for Content’ (EXCLUSIVE)
Shailesh Kapoor, head of Indian media consulting firm Ormax, has offered insights into the complex streaming market in India.
Shailesh Kapoor, head of Indian media consulting firm Ormax, says that profitability challenges and consolidation are trends to look out for in India ‘s complex streaming market. Television remains the single largest component of India’s media and entertainment sector, with a valuation of $8.3 billion in 2023, according to the recent FICCI-EY industry report. “The Indian market really relies on… the importance of theatrical films on OTT [streaming], because it’s a huge boost to subscriptions and to the preference for using certain apps over the others,” Kapoor says.
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