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Conecta Fiction Analysis: Free Services Dominate Video Streaming; FAST Channels Spread; CTV Poaches Linear Ad Revenues
During a Conecta Fiction & Entertainment panel, analyst Maria Rua Aguete presented Omdia's latest data on streaming video service use and revenues.
Explaining the surprising rise of the Meta-owned platform, Rua Aguete said, “Instagram’s video features have resonated strongly with American audiences, particularly among younger demographics who favor short-form, visually appealing content.” As any good analyst does, Rua Aguete looked to the future when discussing FAST revenues, which Omdia predicts will hit $12 billion by 2028. FAST Channels (free ad-supported streaming TV) in the U.S. are rapidly gaining popularity, surpassing traditional pay-TV services.
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